policy-brief
Influencing from a distance: Are diaspora members effective as “credible messengers” in migration information campaigns?
Safe Migration, Displacement and Protection
As information campaigns gain popularity as important policy tools for influencing migration in decision-making, the modalities of implementing an effective information campaign are becoming an important point of consideration for donors and implementers. Besides the content of the campaign and the channels of communication, the choice of messengers plays a pivotal role in how information is received and what impact it has on decision-making.
Keywords
#IrregularMigration
Citation
Qaisrani, Ayesha (2022). Influencing from a distance: Are diaspora members effective as “credible messengers” in migration information campaigns? Vienna. ICMPD.
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